WorkOS

What happens when you give an AI a 1,000-line playbook instead of a 3-line system prompt. Click a skill below to see the full lifecycle.

πŸ‘‘
CEO
πŸ’°
CFO
πŸ“’
CMO
🎯
CPO
βš™οΈ
CTO
The CEO skill handles decisions that can't be delegated: capital allocation, org design, the calls that keep you up at night. When you say /ceo, it reads data from every other skill because the CEO needs the full picture.
The 7-Step Lifecycle
1️⃣
Invoke: /ceo
Type the command from any channel
β–Ά
You say /ceo "should we raise now or wait?". Gateway loads skills/ceo/SKILL.md β€” 421 lines of founder-CEO strategy, frameworks, and pushback protocols. The AI loads a wartime counselor persona that won't let you avoid the hard calls.
↓
2️⃣
Load the Full Picture
CEO reads ALL skill data
β–Ά
πŸ“‚ CEO's Own Data
strategy.json
Vision, current priorities, big bets, existential risks. Wartime or peacetime mode.
hard_conversations.json
Conversations you're avoiding. Who, why, and the cost of waiting.
decisions/
Major CEO decisions with context and outcomes.
board/
Board prep, meeting notes, investor relationships.
β†’
πŸ”— Reads from EVERYONE
CFO β†’ data/cfo/
Runway, burn rate, forecast. "Are we going to run out of money?"
CMO β†’ data/gtm/
Pipeline, win rate, GTM health. "Is the growth engine working?"
CPO β†’ data/product/
PMF status, roadmap, retention. "Do customers love this?"
CTO β†’ data/engineering/
Tech health, infra costs, team capacity. "Can we ship fast enough?"
πŸ‘‘ Why this matters
Other skills read 1-2 peers. The CEO reads all four. That's why it can catch misalignment between what the CFO says about runway and what the CMO is spending on pipeline.
↓
3️⃣
Wartime or Peacetime?
First assessment: what mode is the company in?
β–Ά
βš”οΈ Wartime
Existential threat. Pivoting. Running out of money. Cash is tight, market shifted, competitor raised $50M.

CEO behavior: Direct, decide, cut. Speed over consensus. No peacetime luxuries.
πŸ•ŠοΈ Peacetime
Growing. PMF achieved. Runway secure. Things are working and the challenge is scaling what's working.

CEO behavior: Delegate, develop, expand. Invest in culture and systems.
⚠️ Reality Check
Most startups are in wartime. Don't run a peacetime playbook in wartime. The skill checks strategy.json for the current mode and adjusts all advice accordingly.
↓
4️⃣
Apply CEO Frameworks
6 frameworks for the decisions only a CEO can make
β–Ά
βš”οΈ Wartime vs Peacetime
Assess the mode. Different situations demand different CEO behavior.
πŸ“… Calendar Audit
How should a CEO spend time? Strategy 20%, People 30%, External 25%, Ops 15%, Personal 10%.
🎯 Decision Rights
Type 1 (irreversible, CEO decides), Type 2 (reversible, delegate), Type 3 (don't even review).
πŸ’¬ Hard Conversations
Track conversations you're avoiding. If it's been >2 weeks on the list, schedule it today.
πŸ›οΈ Board Management
No surprises ever. Share bad news with context AND a plan. Build relationships outside meetings.
πŸ’Ž Capital Allocation
What are we buying? What are we NOT spending on? Success criteria. Kill criteria.
↓
5️⃣
The Sparring Protocol
Hard truths the CEO needs to hear
β–Ά
Example Pushbacks:
"That's a decision you can delegate. What's the decision only YOU can make?"

"You're solving for this quarter. What does this look like in three years?"

"You're avoiding the hard conversation. Who do you need to talk to?"

"You know the answer. You're looking for permission. You don't need it."
The CEO skill challenges whether you should even be doing the work. If it's not a Type 1 decision, it pushes back: "Delegate this. Your job is direction, team, and capital. Everything else is someone else's job."
↓
6️⃣
Dual Output: Text + Data
CEO Sync document + strategy files
β–Ά
πŸ’¬ CEO Sync (for you)
1. State of the Company β€” honest wartime/peacetime assessment
2. The One Thing β€” single most important focus
3. Hard Truth β€” what you're probably avoiding
4. C-Suite Health β€” 🟒/🟑/πŸ”΄ per function (CMO, CFO, CPO, CTO)
5. Decisions Only You Can Make β€” pending Type 1 decisions
6. This Week β€” 2-3 specific CEO actions
πŸ“Š Strategy Files (for machines)
strategy.json β€” vision, priorities, mode, big bets, risks
hard_conversations.json β€” tracked conversations with deadlines
decisions/ β€” major decisions with context
sync_history.json β€” every CEO sync appended

These files feed the dashboard and future CEO sessions.
↓
7️⃣
Delegate to the C-Suite
CEO orchestrates. Everyone else executes.
β–Ά
The CEO skill rarely does the work itself. It identifies what needs to happen and routes it:
/cfo
"We need a fundraise plan." β†’ delegates to CFO + /fundraise-prep
/cmo
"GTM strategy needs adjustment." β†’ delegates to CMO
/cpo
"Product isn't shipping fast enough." β†’ delegates to CPO + CTO
/leadership-sync
"Get me a cross-functional view." β†’ synthesizes all C-suite perspectives
The CFO skill turns the AI into "CJ" β€” a conversational, dad-joke-friendly finance leader who's rigorous underneath the banter. When You say /cfo, CJ loads financial frameworks, pulls data from across the company, and pushes back hard on bad assumptions. Every conversation produces both human advice and machine-readable JSON.
The 7-Step Lifecycle
1️⃣
Invoke: /cfo
Type a command in any channel
β–Ά
You say /cfo "let's talk burn rate". Gateway loads skills/cfo/SKILL.md β€” 1,100 lines of finance expertise. The AI becomes CJ with all frameworks, benchmarks, and data paths loaded. Any channel works: Telegram, Discord, Claude Code terminal.
↓
2️⃣
Load Financial State
Read own data + pull from other skills
β–Ά
πŸ“‚ CFO's Own Data
assumptions.json
Revenue model: SaaS fees, FX take rate, yield on AUM. Scenario parameters. Valuation targets.
sync_history.json
Every past conversation with metrics. "What did we discuss last time?"
latest_forecast.json
Current 3-scenario financial model. The dashboard reads this file.
forecasts/forecast_*.json
Historical snapshots. How projections evolved over time.
β†’
πŸ”— Cross-Skill Reads
CMO β†’ data/gtm/
Pipeline value, win rate, CAC by channel, marketing spend.
CPO β†’ data/product/
PMF stage, AI cost per user, NPS, retention.
CTO β†’ data/engineering/
Infra spend, headcount, open roles, tech debt.
πŸ’‘ Why Cross-Skill Reads Matter
The CFO doesn't work in a vacuum. When you ask "what's our burn multiple?", the answer includes marketing spend from CMO, infra costs from CTO, and product health from CPO.
↓
3️⃣
First Run vs. Returning
Bootstrap if new, compare if returning
β–Ά
πŸ†• First Run
No history found. CJ asks for baseline numbers: cash position, burn, MRR, client count, GTV, AUM, CAC, LTV, NRR, gross margin, AI inference spend. Creates data/cfo/ directory.
πŸ”„ Returning
Reads last sync, compares metrics, calculates efficiency, recalculates 3-scenario forecast, challenges anything off, writes updated files, appends to history.
↓
4️⃣
Apply Financial Frameworks
9 embedded frameworks
β–Ά
πŸ”₯ Burn Multiple
Net Burn Γ· Net New ARR. <1x amazing. >3x dangerous.
πŸ“Š Five Pillars
Growth + Retention + Margin + Sales Efficiency + Profitability.
πŸ“ Rule of X
(Growth Γ— 2-3x) + FCF Margin.
🎯 Sales Efficiency
Magic Number, CAC Payback, LTV/CAC.
πŸ“‰ Tri-Scenario
Low / Medium / High on every forecast.
πŸ”¬ Unit Economics
Per-customer P&L after fully-loaded costs.
πŸ€– AI Economics
Cost per inference, AI margin impact.
🎭 Investor Personas
5 archetypes. Different pitch for each.
πŸ—“οΈ Fundraise Timeline
4-phase roadmap with stage gates.
↓
5️⃣
The Sparring Protocol
CJ challenges every metric
β–Ά
Example Pushbacks:
"Your burn multiple is 3x. That means you're spending $3 to generate $1 of ARR. That's not a growth story, that's a cash bonfire."

"You're showing me GMV, but I want to see gross margin. What's the actual unit economics on each transaction?"

"Rule of 40 looks fine, but Rule of X? You're underweighting growth."
The persona is "CJ" β€” conversational, uses dad jokes, irreverent about "boring" finance. Rigorous underneath the banter.
↓
6️⃣
Dual Output: Text + Data
Every interaction produces two things
β–Ά
πŸ’¬ For Humans
1. VC Reality Check β€” honest progress assessment
2. Numbers That Matter β€” metrics with framework analysis
3. Highest Leverage Action β€” THE one thing
4. Hard Questions β€” what VCs will ask
πŸ“Š For Machines
latest_forecast.json β€” 3-scenario model
forecasts/forecast_*.json β€” historical snapshot
sync_history.json β€” conversation data appended

Files power dashboards and future conversations.
↓
7️⃣
Delegate to Execution Skills
CFO strategizes. Child skills execute.
β–Ά
/finance-forecast
Detailed scenario modeling. Revenue projections. Monthly granularity.
/cap-table
Equity tracking. Dilution analysis. Option pool modeling.
/board-deck
Quarterly board presentations. Metrics + narrative + asks.
/fundraise-prep
Data room. VC Q&A. Due diligence checklists.
The CMO skill is a composite GTM leader that blends the sharpest modern go-to-market thinking. Signal-obsessed, AI-native, and allergic to bloat. When You say /cmo, the AI becomes a strategic marketing partner who believes most 2023 playbooks are broken and that a founder with AI agents can outperform a 10-person GTM team.
The 7-Step Lifecycle
1️⃣
Invoke: /cmo
Ask a GTM question
β–Ά
You say /cmo "our pipeline is thin, what do we do?". Gateway loads 630 lines of GTM strategy. The AI becomes a composite of the best modern GTM thinkers β€” signal-based selling, AI-native ops, positioning expertise, and bottom-up growth.
↓
2️⃣
Load GTM State
Marketing data + financial constraints + product roadmap
β–Ά
πŸ“‚ CMO's Own Data
project_context.json
Product, ICP segments, GTM model, stage, value props.
positioning.json
Dunford 5-component positioning framework.
gtm_scorecard.json
Pipeline metrics, content performance, customer health.
sync_history.json
Every past CMO conversation and strategic assessment.
β†’
πŸ”— Cross-Skill Reads
CFO β†’ data/cfo/
Budget constraints, runway, revenue targets. GTM must align with financial reality.
CPO β†’ data/product/
Product roadmap, upcoming launches. Content and positioning must match what's shipping.
↓
3️⃣
First Run vs. Returning
Discovery flow vs. strategic sync
β–Ά
πŸ†• First Run
Runs full discovery: What's the product? Who's the buyer? How are you getting customers today? What channels have you tried? What tools are in the stack? What signals are you tracking?
πŸ”„ Returning
Reads last sync, assesses GTM maturity stage (Explorer/Builder/Scaler), checks positioning clarity, identifies the one highest-leverage GTM action.
↓
4️⃣
Apply GTM Frameworks
10 frameworks for AI-era go-to-market
β–Ά
πŸ“ˆ GTM Maturity
Explorer β†’ Builder β†’ Scaler. Stage-appropriate advice only.
🎯 Positioning (Dunford)
5 components: alternatives, capabilities, value, customers, category.
πŸ“¦ Product Type
Pick ONE: Vertical, New Way, Buy vs Build, or 10x Better.
⚠️ Risk-Based Messaging
80% buy to avoid pain. Lead with risk, not aspiration.
⬆️ Bottom-Up GTM
Build user love first. Bottoms-up ocean feeds the top-down river.
πŸ“‘ Signal-Based Selling
Website visits, intent data, engagement signals over spray-and-pray.
πŸ€– AI Growth Playbook
60-70% of traditional tactics are dead. Re-find PMF every 3 months.
πŸ› οΈ AI GTM Stack
Replace 10 SDRs with 1 person + AI agents.
πŸ’° PLG Pricing
MOAT + DEEP frameworks. 12% freemium beats 8% free trial.
πŸ“Š Channel Priority 2026
P0: LinkedIn organic + signals + referrals. P2: paid ads (last).
↓
5️⃣
The Sparring Protocol
Anti-bloat, signal-obsessed pushback
β–Ά
Example Pushbacks:
"That's a 2023 playbook. Here's what's actually working now..."

"Companies scale to $5M ARR on LinkedIn and signals alone. Have you tried that before hiring SDRs?"

"You're optimizing when you should be innovating. Ship a new feature instead of polishing old funnels."

"What are you positioning against? If you can't name the alternative, your positioning is weak."
↓
6️⃣
Dual Output: Text + Data
Strategic assessment + GTM scorecard
β–Ά
πŸ’¬ Strategic Assessment
1. Situation Read β€” where the business is in GTM journey
2. Positioning Check β€” is positioning clear? If not, priority #1
3. Top GTM Priority β€” THE one thing
4. Challenge β€” push back on an assumption
5. Next Moves β€” 2-3 executable steps
πŸ“Š GTM Scorecard JSON
gtm_scorecard.json β€” pipeline, content, customer, efficiency metrics
scorecards/scorecard_*.json β€” historical snapshots
positioning.json β€” Dunford 5-component framework
sync_history.json β€” every CMO sync appended
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7️⃣
Delegate to GTM Pipeline
11 execution skills + 6 orchestrated workflows
β–Ά
The CMO has the largest child skill network β€” 11 execution skills covering the full GTM pipeline:
/gtm-icp
Define ICP segments and messaging
/gtm-prospecting
Build enriched prospect lists
/gtm-content
Generate segment-targeted content
/gtm-outbound
Execute outreach sequences
/gtm-lead-capture
Score and qualify leads
/gtm-deal-intel
Analyze deals, extract competitive intel
/gtm-onboarding
Post-close customer activation
/gtm-lifecycle
Expansion and retention playbooks
/gtm-analytics
Funnel diagnostics and attribution
/gtm-monetization
Packaging and pricing strategy
/gtm-infra
GTM tech stack and automation
/advisor-outreach
Network-based intro harvesting
πŸ”„ Orchestrated Workflows
The CMO can run coordinated multi-skill workflows: Strategy Mode (ICP β†’ Monetization), Acquisition Mode (Prospecting β†’ Content β†’ Outbound β†’ Lead Capture), Retention Mode (Onboarding β†’ Lifecycle), and Full Funnel Review (Analytics across all stages).
The CPO skill is a strategic product leader obsessed with outcomes over outputs. When You say /cpo, the AI becomes customer-obsessed, anti-feature-factory, and model-aware. It blends timeless product wisdom (Cagan, Gibson Biddle, Doshi) with AI-native thinking (Model Maximalism, the Bottleneck Shift, the Ownership Principle).
The 7-Step Lifecycle
1️⃣
Invoke: /cpo
Ask a product question
β–Ά
You say /cpo "should we build the sweep feature or the FX dashboard first?". Gateway loads 779 lines of product strategy. The AI becomes a product leader who thinks in outcomes, not features, and won't let you ship something nobody asked for.
↓
2️⃣
Load Product State
Product data + market context + financial constraints
β–Ά
πŸ“‚ CPO's Own Data
strategy.json
Product vision, PMF status, unfair advantage, biggest risks.
roadmap.json
Current priorities, upcoming features, RICE scores.
competitive_analysis.json
Direct competitors, indirect alternatives, positioning map.
pmf_tracker.json
Sean Ellis test results, retention curves, NPS trends.
β†’
πŸ”— Cross-Skill Reads
CMO β†’ data/gtm/
ICP profiles, market positioning. What customers are saying and buying.
CFO β†’ data/cfo/
Business model constraints, revenue targets, unit economics.
↓
3️⃣
First Run vs. Returning
Product discovery vs. strategy sync
β–Ά
πŸ†• First Run
Full product discovery: What does it do? Who's it for? What pain does it solve? PMF status? What's working, what's not? AI core or feature? What becomes possible if models get 10x better?
πŸ”„ Returning
Assesses PMF stage, checks DHM scores on current priorities, evaluates whether work is Leverage/Neutral/Overhead, challenges roadmap decisions.
↓
4️⃣
Apply Product Frameworks
13 frameworks β€” traditional + AI-native
β–Ά
Traditional Product Wisdom:
πŸ“Š PMF Assessment
Pre-PMF β†’ Emerging β†’ Strong β†’ Expanding. Don't scale what isn't working.
πŸ’Ž DHM Framework
Delight Γ— Hard-to-copy Γ— Margin-enhancing. Score every initiative.
⚑ LNO Framework
Leverage (10%), Neutral (60%), Overhead (30%). Protect Leverage time.
πŸ“ RICE + Strategy
Reach Γ— Impact Γ— Confidence / Effort. Plus vision alignment.
πŸ” Discovery (Cagan)
4 risks: Value, Usability, Feasibility, Viability. Test riskiest first.
πŸ—ΊοΈ Competitive Positioning
Direct, indirect, status quo. Why do deals stall?
AI-Native Product Thinking:
πŸš€ Model Maximalism
Build for emerging capabilities, not current limits. Today's models are the worst you'll ever use.
πŸ“ Evals as Strategy
Product can only improve on what you measure. Build evals before features.
πŸ”„ Bottleneck Shift
AI writes 90%+ of code. Decision-making is the new constraint.
πŸ₯š Ownership Principle
Don't fully automate. Let users "add the egg." Small effort creates ownership.
πŸ“‰ Value > Engagement
2-message success > 200-message struggle. Measure outcomes, not activity.
πŸ—οΈ Full Stack Builder
One person, idea to launch. Collapse silos. AI as force multiplier.
↓
5️⃣
The Sparring Protocol
Outcomes over outputs, teeth in opinions
β–Ά
Example Pushbacks:
"That's a feature, not a strategy. What problem are we solving and for whom?"

"Is a chatbot actually the right interface, or are we defaulting to it because it's trendy?"

"That opinion has no teeth. What are you willing to sacrifice for this? What's the real tradeoff?"

"You say this is a priority, but where are the resources? Resource allocation reveals truth."
↓
6️⃣
Dual Output: Text + Data
Product assessment + strategy files
β–Ά
πŸ’¬ Product Assessment
1. PMF Status β€” which stage, evidence
2. Product Health β€” DHM scores on priorities
3. Top Product Priority β€” the one Leverage item
4. Challenge β€” what assumptions need testing
5. Next Moves β€” executable steps
πŸ“Š Product Data JSON
strategy.json β€” vision, PMF stage, unfair advantage
roadmap.json β€” prioritized features with RICE
competitive_analysis.json β€” landscape map
pmf_tracker.json β€” retention, NPS, Sean Ellis scores
↓
7️⃣
Delegate to Product Skills
Discovery before delivery
β–Ά
/product-discovery
Validate assumptions through research, competitive analysis, build vs buy, feasibility.
/pm
PRD writing and feature specification with lean/MVP mindset for CTO-ready handoff.
The CTO skill is a pragmatic technical leader who believes in radical simplicity. When You say /cto, the AI becomes an engineering strategist who'd rather ship a monolith than debate microservices, who thinks boring technology wins, and who'll call out resume-driven decisions on sight.
The 7-Step Lifecycle
1️⃣
Invoke: /cto
Ask a technical question
β–Ά
You say /cto "should we move to Kubernetes?". Gateway loads 476 lines of technical leadership. The AI becomes a CTO who designs for failure, champions simplicity, and won't let you over-engineer for a scale you don't have.
↓
2️⃣
Load Engineering State
Tech stack + budget + product requirements
β–Ά
πŸ“‚ CTO's Own Data
tech_stack.json
Frontend, backend, database, infra, CI/CD, observability. Maturity stage.
engineering_scorecard.json
DORA metrics: deploy frequency, lead time, change failure rate, MTTR.
tech_debt.json
Classified by quadrant: reckless/prudent Γ— deliberate/inadvertent.
infra_costs.json
Cloud spend, cost per customer, compute efficiency, top cost drivers.
β†’
πŸ”— Cross-Skill Reads
CFO β†’ data/cfo/
Budget constraints, runway. "Can we afford this infra investment?"
CPO β†’ data/product/
Roadmap, upcoming features. "What do we need to build next?"
↓
3️⃣
First Run vs. Returning
Technical landscape mapping vs. health check
β–Ά
πŸ†• First Run
Maps the full technical landscape: stack, team, deployment frequency, on-call rotation, pain points, infra budget, compliance requirements. Creates data/engineering/ directory.
πŸ”„ Returning
Assesses maturity stage (Survival/Foundation/Scale/Optimize), reviews DORA metrics, checks tech debt trends, evaluates infra costs, identifies the one highest-leverage technical action.
↓
4️⃣
Apply Technical Frameworks
6 frameworks for pragmatic engineering
β–Ά
πŸ—οΈ Technical Maturity
Survival β†’ Foundation β†’ Scale β†’ Optimize. Stage-appropriate advice only.
πŸ“‹ ADR Framework
Architecture Decision Records. Context, options, decision, consequences, review date.
🧱 Tech Debt Quadrant
Reckless/Prudent Γ— Deliberate/Inadvertent. Classify to prioritize.
πŸ›’ Build vs Buy
Core differentiator? Build. Everything else? Buy until proven otherwise.
πŸ’΅ Infra Cost Model
Infra as % of revenue, cost per customer, compute efficiency.
πŸ”’ Security Baseline
Minimum viable security per stage. From HTTPS to SOC 2 Type II.
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5️⃣
The Sparring Protocol
Radical simplicity, anti-complexity
β–Ά
Example Pushbacks:
"That's over-engineered for your stage. What's the simplest thing that could work?"

"Before we add another service, show me the load that justifies it."

"This introduces operational complexity. Who's going to be on-call for it at 3am?"

"That's a resume-driven decision, not a business-driven one."
↓
6️⃣
Dual Output: Text + Data
Technical assessment + engineering scorecard
β–Ά
πŸ’¬ Technical Assessment
1. Situation Read β€” engineering health, maturity stage
2. Top Technical Priority β€” the one thing
3. Trade-off Acknowledgment β€” what you're NOT doing and why
4. Next Moves β€” 2-3 executable technical actions
πŸ“Š Engineering Scorecard JSON
engineering_scorecard.json β€” DORA metrics, debt, infra, security, team
tech_stack.json β€” architecture state
tech_debt.json β€” classified and prioritized
adrs/ β€” decision records
incidents/ β€” post-mortems
↓
7️⃣
Delegate to Engineering Skills
Specific technical execution
β–Ά
/tech-debt
Track, prioritize, and plan debt paydown with impact-based classification.
/architecture-decision
Generate and review Architecture Decision Records.
/infra-cost
Analyze and optimize cloud infrastructure costs.
The Skill Ecosystem
🌐
61 Skills, Same Pattern
The C-suite is just the beginning.
β–Ά
Every skill follows the same lifecycle: invoke β†’ load data β†’ apply frameworks β†’ challenge β†’ dual output. The domain changes, the architecture doesn't.
C-Suite (6)
CEO Β· CFO Β· CMO Β· CPO Β· CTO Β· CISO
GTM Pipeline (11)
ICP β†’ Prospecting β†’ Content β†’ Outbound β†’ Deals β†’ Onboarding β†’ Lifecycle
Engineering (6)
Explore β†’ Plan β†’ Execute β†’ Review β†’ Document β†’ Tech Debt
Finance (4)
Forecast Β· Cap Table Β· Board Deck Β· Fundraise Prep
Security (4)
Compliance Β· Privacy Β· Security Ops Β· Vendor Risk
Personal (6)
Coach Β· Journal Β· Personal CFO Β· Travel Β· Home Β· Life Reviews
πŸ”‘ The Key Insight
Skills read from each other through shared JSON files on disk. No APIs, no message queues. Just files you can open in a text editor and see exactly what the AI knows.
TL;DR
1. Invoke a skill (/ceo, /cfo, /cmo, /cpo, /cto)
2. A markdown playbook loads, giving the AI domain expertise + persona
3. The skill reads JSON data from disk (its own + other skills')
4. The AI applies embedded frameworks and pushes back on bad assumptions
5. Output: human-readable advice + machine-readable JSON
6. Those files feed dashboards, other skills, and future conversations

No database. No API. Just markdown playbooks + JSON files + a really good AI.
WorkOS Architecture Β· Feb 2026